Project intro
How might we unify fans, artists, and venues into one seamless music discovery ecosystem?
MyStage Music is a startup mobile app focused on music event discovery for emerging, local artists. As a Product Design Intern, I helped revamp its Home Feed, Artist Discovery, Profiles & also introduced a whole new Ticketing feature, all of which are expected to be implemented by Fall 2026.
fig.1
MyStage's business model of introducing fans to emerging artists
Problem statement
"A feed of user-generated contents won't necessarily increase engagement activities…"
MyStage lacks engaging ways for users to explore its content, and only about 10% of registered users use the app daily. Currently, its Home is a feed of user-generated contents, something unintuitive for a recent start-up with a low user base.
fig.2
MyStage's current UGCs-based Home Feed & its lacking Artist Profile
DEsign highlights
Reimagining MyStage: Four ship-ready redesigns to spark real engagements
REdesigned home feed & Artist Discovery
A discovery-driven home with multi-horizontal scrolling
I led competitive research across music event discovery platforms to reimagine the Home Feed & Artist Discovery—transforming them into a more dynamic space through channels of horizontal scrolling. Artist Discovery is also refined with a more detail filtering system.
fig.3
The ship-ready redesigned Home & Artist Discovery
REdesigned Fan, VEnue & Artist Profile
Revamped profiles with personal twists
Music discovery thrives on the thrill of scrolling. With dynamic tabbed content sliders, and integrated event schedules for Artists, Fans & Venues, I made each profile inviting pages for users to explore and discover more.
fig.4
The ship-ready redesigned Profiles
introduced ticketing experience
From discovery to ticketing—all in one app
Seeing ticketing as a key lever for engagement and app loyalty, I owned the 0→1 design of a fully integrated ticket purchasing and banking flow.
fig.5
The ship-ready, 0→1 Ticketing experience
Concept works
Beyond shipped features, I also developed several forward-looking concept designs
As a content discovery app, I also fleshed out MyStage’s search and filtering systems based on the multi-channel structure we defined for Home and Artist Discovery. While these concepts aren't currently slated for development, they pushed for forward-thinking around these features, seeing them as non-negotiable for sustaining a loyal user base.
fig.5
The ship-ready, 0→1 Ticketing experience
Project Outcome
