Project intro
Rebuilding MyStage's discovery loop — from a UGC feed to a ship-ready discovery ecosystem
As a Product Design Intern at MyStage Music i, I led the redesign of Home Feed, Artist Discovery, and Profiles, and owned the 0→1 design of an integrated ticketing flow—framed as a growth problem from day one and projected to drive 37% higher cross-app engagement and a 23% lift in conversions.
Increasing engagement
↑ 37% engagement via multi-content channels
Lifting conversion
↑ 23% conversion across critical CTAs
3 shipped & 1 in development
4 core surfaces under implementation by Q3 2026
project Context
A $3M startup with a network-effect product, but not yet a network
MyStage Music is a mobile app for discovering live music from emerging and local artists, connecting three sides of a marketplace: fans, artists, and venues. As a Product Design Intern, I joined a small team (CEO, PM, 5 engineers and 2 PDs) for a four-month sprint to redesign the core experience ahead of a Summer 2026 ship.
The product loophole is clear: MyStage was built around a user-generated content loop—fans post, others discover—but that loop only pays off once a network exists. With ~10% DAU on a small registered base, the product was inhibited from further growing. The redesign needed to create new discovery moments (instead of waiting for users to make them).
fig.1
MyStage's intended three-sided user loop, pre-redesign
Problem statement
"A feed of user-generated content can't carry a product that doesn't yet have users."
MyStage's Home was a vertical feed of user posts — a pattern that works at Instagram scale, but on a low-DAU app, it produced empty scrolls and dead-end profiles. Only ~10% of registered users opened the app daily, and the existing Artist Profiles offered no clear path from "interested" to "going." For a startup at this stage, weak daily engagement is a growth problem, affecting retention and monetization simultaneously.
fig.2
MyStage's current UGCs-based Home Feed & its lacking Artist Profile
DEsign highlights
Reimagining MyStage: Four ship-ready redesigns to spark real engagements
REdesigned home feed & Artist Discovery
A discovery-driven home with multi-horizontal scrolling
I led competitive research across music event discovery platforms to reimagine the Home Feed & Artist Discovery—transforming them into a more dynamic space through channels of horizontal scrolling. Artist Discovery is also refined with a more detail filtering system.
fig.3
The ship-ready redesigned Home & Artist Discovery
REdesigned Fan, VEnue & Artist Profile
Revamped profiles with personal twists
Music discovery thrives on the thrill of scrolling. With dynamic tabbed content sliders, and integrated event schedules for Artists, Fans & Venues, I made each profile inviting pages for users to explore and discover more.
fig.4
The ship-ready redesigned Profiles
introduced ticketing experience
From discovery to ticketing—all in one app
Seeing ticketing as a key lever for engagement and app loyalty, I owned the 0→1 design of a fully integrated ticket purchasing and banking flow.
fig.5
The ship-ready, 0→1 Ticketing experience
Concept works
Beyond shipped features, I also developed several forward-looking concept designs
As a content discovery app, I also fleshed out MyStage’s search and filtering systems based on the multi-channel structure we defined for Home and Artist Discovery. While these concepts aren't currently slated for development, they pushed for forward-thinking around these features, seeing them as non-negotiable for sustaining a loyal user base.
fig.6
The ship-ready, 0→1 Ticketing experience
Project Outcome
